People often ask what a product launch is or how it works. The easiest way to describe it, is that a Product Launch is like a Hollywood movie release.

Here are my top 10 tactics that Hollywood uses to create blockbusters:

1. The Trailer

Months before a movie is released, trailers are shown in movie theaters.

2. The Teaser
Build intrigue by releasing a preview.

3. Focus Groups
Screen the movie and gather audience reactions and feedback. Edit movie to reflect audience preference.

4. Show the Best Scenes from the Movie
Trailers highlight the best and most compelling content.

5.  Distribution Partners
Initially movie theaters, then tv and cable networks and retail and online stores.

6. Social proof
Movie reviews by media outlets and customers; Academy award nominations.

7. Exclusivity – Limited release/ distribution
Movies only show in certain theaters and selected markets.

8. Sense of Urgency/Scarcity
Limited engagement/time in theaters.

9. Build an Empire
Movies are made into DVDs and related merchandise such as T shirts, games, etc… Studios create movie sequels or trilogies.

10. Repackage
Movies are made into DVDs, Soundtracks CDs, Director’s Cut Bonus DVDs…

Check back soon. Next I am going to post about how you can implement these in your own business. The great news is that these tactics work for anything; a product, service, coaching program, book… They can also be done on budgets much smaller than Hollywood movies use, and are also a lot less costly than traditional advertising.

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This entry was posted on March 11, 2010 at 10:36 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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